Media and Information Literacy (MIL) - 6. Media and Information Languages (Part 1): Genre, Codes and Conventions.

1. 1. MEDIA AND INFORMATION LITERACY (MIL) Media and Information Languages (Part 1) • Genre, Codes and Conventions MIL PPT 14 Updated: June 12, 2017
2. 2. MEDIA AND INFORMATION LITERACY (MIL) Mr. Arniel Ping St. Stephen’s High School Manila, Philippines TOPIC OUTLINE: I. MEDIA AND INFORMATION LANGUAGES (PART 1) A. GENRE B. CODES AND CONVENTIONS C. TV COMMERCIAL ANALYSIS
3. 3. Learning Competencies Learners will be able to… define genres, codes, and conventions (SSHS); discuss the different types of genres and codes in each genre (SSHS); explain how codes and conventions are used in constructing media messages (SSHS);
4. 4. Learning Competencies Learners will be able to… Identify the genre and codes used on a television advertisement (SSHS); and evaluate everyday media and information with regard to codes, conventions, and messages; in regard to the audience, producers, and other stakeholders (MIL11/12MILA-IIIf15).
5. 5. Motivation: Movie Trailers Rings  https://www.youtube.com/watch?v=mZBLbeDtpaE Max Steel  https://www.youtube.com/watch?v=Tf4sa0BVJVw Jack Reacher  https://www.youtube.com/watch?v=aRwrdbcAh2s
6. 6. Motivation: Movie Trailers Central Intelligence  https://www.youtube.com/watch?v=RYW47dArUgw Miracles from Heaven  https://www.youtube.com/watch?v=CldGTG6iVrU
7. 7. Formative Assessment: Board Work Movie Description Rings Max Steel Jack Reacher Central Intelligence Miracles from Heaven
8. 8. What is genre? comes from the French word meaning 'type' or 'class‘ can be recognized by its common set of distinguishing features (codes and conventions)
9. 9. What are codes and conventions? CODES  are systems of signs, which create meaning CONVENTIONS  are the generally accepted ways of doing something
10. 10. Technical Codes  ways in which equipment is used to tell the story (camera techniques, framing, depth of fields, lighting and etc.) Types of Code Technical Symbolic Written
11. 11. Video Presentation Technical Codes Camera Angles with Zach King .(2014). YouTube Channel: King Film School. Retrieved September 14, 2016, from https://www.youtube.com/watch?v=tD63b6Z-Tr0
12. 12. Technical Codes Camera Techniques Basic Camera Shots Advance Camera Shots Camera Angles Extreme Wide Shot Wide Shot Medium Shot Medium Close- up Close- up Extreme Close- up Two Shot Cut Away Over the Shoulder Point of View Selective Focus Arc Shot Eye-Level High Angle Low Angle Bird's Eye View Worm’s Eye View Slanted (canted)
13. 13. Video Presentation Technical Codes Camera Movement - Storytelling with Cinematography .(2015).DSLRguide .Youtube. Retrieved Sept. 15, 2016, from https://www.youtube.com/watch?v=J9APrV5cYnE
14. 14. Basic Camera Movements
15. 15. Basic Camera Movements
16. 16. Video Presentation Technical Codes Lighting with Zach King .(2014). YouTube Channel: King Film School. Retrieved September 14, 2016, from https://www.youtube.com/watch?v=6W70YkNjFKY
17. 17. Symbolic Codes  show what is beneath the surface of what we see (objects, setting, body language, clothing, color, etc. ) Types of Code Technical Symbolic Written
18. 18. Video Presentation Symbolic Codes Symbolisms in Films .(2010).YouTube Channel: Chris Constantine. Retrieved September 14, 2016, from https://www.youtube.com/watch?v=WhijmmePlU8
19. 19. Written Codes  use of language style and textual layout (headlines, captions, speech bubbles, language style, etc. ) Types of Code Technical Symbolic Written
20. 20. Written Codes
21. 21. Video Presentation Conventions Conventions and Iconography of an Action Film .(2015). YouTube Channel: Skyline Productions. Retrieved September 9, 2016, from https://www.youtube.com/watch?v=HuxNcpC9a0A&list=PLvqJQ QNqUbBSD9TLTO7EcEGP1KvRWbGDh&index=3
22. 22. Video Presentation Conventions Cinemalaya 2016 (2016). YouTube Channel: Viral Pinoy. Retrieved September 9, 2016, from https://www.youtube.com/watch?v=DKKuo2kSy0M
23. 23. Formative Assessment: Poster Analysis
24. 24. Video Analysis Codes and Conventions Watch the following clips from AMC’s “The Walking Dead”  https://www.youtube.com/watch?v=0OO9ICQ1x9Y  https://www.youtube.com/watch?v=UkpwMKJptmg
25. 25.  What codes are evident in this scene?
26. 26.  What codes were used to compliment the brilliant acting of this actor?
27. 27. Formative Assessment Class Discussion  How did this scene convince the audience that it is possible for Glenn to survive under this garbage bin?
28. 28. Formative Assessment Class Discussion Guide Questions 1. How did the director convince the viewers that the two characters in the first clip was in a dangerous situation and escaping from the zombies was impossible? 2. How did the director use codes to make the audience think that Glenn died in the first clip? Do you think it was intentional in the part of the director to “suggest” or “misled” the audience to think that Glenn died? Why or why not?
29. 29. VIDEO (TV COMMERCIAL) ANALYSIS Kwentong Jollibee Valentine Series: Vow YouTube Channel: Jollibee Philippines Date Uploaded: Feb 9, 2017 https://www.youtube.com/watch?v=7kAOvTFA5rs
30. 30. References  MIL Curriculum Guide by DepEd  Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc.  http://media-studies.tki.org.nz/Teaching-media- studies/Media-concepts/Codes-and-conventions#tkibar- genre-0  http://media-studies.tki.org.nz/Teaching-media- studies/Media-concepts/Genre
31. 31. References  http://www.thewildclassroom.com/wildfilmschool/gettings tarted/camerashots.html  http://www.mediacollege.com/video/shots/  https://www.youtube.com/user/DSLRguide  https://www.youtube.com/user/KingFilmSchool  http://digitalwriting101.net/content/excerpt-camera- angles-and-shooting-tips-for-digital-storytelling/
32. 32. References  https://www.pinterest.com/pin/510454938989324202/  https://www.tes.com/lessons/YRVz4Xg3TxrJSQ/camera- movement  https://www.youtube.com/watch?v=WhijmmePlU8  https://www.youtube.com/watch?v=HuxNcpC9a0A&list= PLvqJQQNqUbBSD9TLTO7EcEGP1KvRWbGDh&index=3

What are the importance of codes and conventions?

Codes and conventions

What are codes?
Codes are systems of signs, which create meaning. Codes can be divided into two categories – technical and symbolic.

Technical codes are all the ways in which equipment is used to tell the story in a media text, for example the camera work in a film.

Symbolic codes show what is beneath the surface of what we see. For example, a character's actions show you how the character is feeling.

Some codes fit both categories – music for example, is both technical and symbolic.

What are conventions?
Conventions are the generally accepted ways of doing something. There are general conventions in any medium, such as the use of interviewee quotes in a print article, but conventions are also genre specific.

How codes and conventions apply in media studies
Codes and conventions are used together in any study of genre – it is not enough to discuss a technical code used such as camera work, without saying how it is conventionally used in a genre.

For example, the technical code of lighting is used in some way in all film genres. It is a convention of the horror genre that side and back lighting is used to create mystery and suspense – an integral part of any horror movie.